Is Mobile Marketing The Right Choice?
The world of mobile marketing is very vast and exciting. There are so many ways that one can enter and use their knowledge of this field to help better promote their business. It depends completely on the individual. That said, no matter what your marketing skills are, here are some tips to help you along.
If your mobile marketing campaign includes multiple images and pages, it is best to keep the file sizes very small. Many cell phones and smartphone plans have limitations on broadband access and transfer speeds. If your message takes too long to load or consumes too much bandwidth, the customer is likely to abandon it.
Compared with online campaigns that include social networking sites, homepages, and email lists, many companies neglect to actively promote and develop their mobile marketing platforms. The mobile marketing aspect should be given equal emphasis and weight as other approaches. After all, users carry their phones within arm's reach during practically all waking hours. Computers? Not so much.
Include a link to your website at the end of your message. You should develop a mobile version of your website that people can easily navigate from a cell phone or tablet. If you do not have a mobile website, most users will still be able to access your regular website on their phones.
Understand the regulations for mobile marketing. Mobile marketing campaigns are heavily regulated, just like anything that has to do with mobile phones. Look up your local and federal guidelines, and make sure you stay well within them. If you do not, you can face penalties that range anywhere from fines to jail time.
Try to write a campaign article for mobile marketing that is easy to understand, straight to the point, and doesn't include YELLING THROUGH ALL CAPS! Only use all caps for a call to action. Also avoid over abbreviating your sentences or you'll end up with copy that looks amateurish and unprofessional.
Meet your customers where they are to increase your sales. Mobile marketing is a necessity for most businesses today so you need to be up to speed on them. Local search for products, with immediate sales resulting is fast becoming a popular method of shopping for consumers. If you are not search-able to them on mobile, you will miss potential sales!
Offer customers a reason to give you their mobile phone numbers. Have a sign at the register offering an instant one time discount. Give mobile customers first notifications of sales and new items coming in. Customers do not want to be texted without their being a good reason for it.
Make unsubscribing to your mobile ad simple and easy to improve your image with the customer. As difficult as it may be to make unsubscribing easy, your recipients will view you as a reasonable and worthy merchant whom they can trust. Chances are very good that anyone who unsubscribes was never going to purchase anyway so you save yourself some pointless promotion too!
Mobile marketing is a fascinating and exciting world that is only limited by the extent of a person's skills. There are endless possibilities, products, combinations, and techniques. Start experimenting to find something new for your business or to learn something new that you can improve for your business. Become inspired by these tips!