06 - Dec - 2021

The Fine Line between Internet Marketing and Spam

October 13, 2021 0
internet_marketing

Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam. The definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence.

In general, spam is unsolicited emails that are part of an advertising campaign. The term spam can also apply to message board postings that are posted solely for advertising purposes. This article will examine the differences between effective Internet marketing and spam.

First, we will consider the use of message boards for the purpose of Internet marketing. Message boards are essentially online meetings places for Internet users who share a particular interest to exchange ideas, ask or answer questions or just socialize. These message boards allow users to register and post messages. Most message boards have an asset of guidelines that the users must follow when making posts.

These guidelines may vary widely with some being very strict about acceptable content and others not being nearly as strict. It is important to follow these guidelines because failure to do so may result in the moderators deleting your account and other members not paying much attention to your posts.

Message boards are ideal for Internet marketing because they can provide a business owner with access to a specialized target audience. If you are in the business of finding jobs for employees who wish to telecommute, you might join a message board dedicated to working from home to find members who may be interested in your products. Here you may learn a great deal about the concerns of your target audience.

You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. However, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your website even if they have a need for your services.

E-newsletters and email advertising are one area of Internet marketing that is most likely to be viewed as spam if not done properly. Most Internet users do not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them. This is often the case when business owners buy email lists and send their advertisements to everyone on the list.

This is not effective because you are not likely to reach a large population of your target audience. Additionally, recipients of the email may block your email address so future communications are automatically sent to a spam folder. Some recipients may even report you to their Internet service provider who may investigate the claim that you are a spammer. A better way to approach the concept of email marketing is to only send e-newsletters and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.

advertisment

you might also like

Your Guide To Effective Article Marketing

October 13, 2021

Your Guide To Effective Article Marketing

marketing_magic

Create Marketing Magic

October 13, 2021

Create Marketing Magic

affiliate_marketing

Affiliate Marketing Companies

October 13, 2021

Affiliate Marketing Companies

marketin_online

Thinking About Marketing Online?

October 13, 2021

Thinking About Marketing Online?

membership_website

Marketing and Running a Membership Website

October 13, 2021

Marketing and Running a Membership Website

blog

Why Your Marketing Plan Should Include A Blog

October 13, 2021

Why Your Marketing Plan Should Include A Blog

subscribe our newsletter

No spam, notifications only about new products, updates.

Loading

recent post

Are Your Computers And Technology Covered?

November 23, 2021

More people in America are experiencing the joys, and conveniences, of [...]

Technology and Education

November 23, 2021

Technically, technology and education are two separate and different concepts. But they are [...]

The Future Of Mobile Phone Technology

November 23, 2021

The past, present, and future of cell phones Just in the [...]

What Are The Advantages Of Bluetooth Technology?

November 23, 2021

The Bluetooth technology is a wireless communication that operates as radio waves, using [...]

Fun Careers With An Information Technology Degree

November 23, 2021

Are you a technology junkie? Do you have all of the newest gizmos [...]

popular post

free_wedding
blog
article_marketing